V::room’s philosophy is that simplicity and substance are the most important elements in clothing. Designed for utmost comfort, each of its t-shirts is made in Japan and the U.S., with the highest quality materials and possesses a uniqueness that is quietly expressed through minimal details, coloring and textures.
The label’s stated mission is to create clothing where the authenticity and integrity of the brand is evident in every piece produced, and with the belief that a growing number of consumers are also seeking authenticity in apparel V::room was launched in 2004.

One of V:room’s distinctive features is a ‘raising’ effect to its luxurious cotton-cashmere and cotton, which is achieved by washing the fabrics after application of four-needle flat seams.