g i u    g i u   | joo-joo |  is the creative vision of Giuliana Leila Raggiani.          

With a nostalgic point of view, it is a product of a unique lifestyle; the conceptual “world” that Giuliana daydreams about regularly. 

Inspired by simplicity of natural textures, collage, travel and  exploration, giu giu is a knitwear - focused label conveying the playful humor and offbeat freedom that life should embody, despite one’s age or gender.

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